Knowing how to differentiate between AI and genuine communications intelligence
At DUO, we believe in building strategic data-led campaigns for our clients that are measurable and trackable. Whether this is in the realm of digital marketing - and most of you have started your digital-led [...]
DUO selected ‘Best Tech Focused PR & Digital Marketing Agency – Africa’ at GBI Awards
DUO Marketing + Communications, a specialist provider of public relations and digital marketing services to B2B technology companies in Africa, has been selected as 'Best Tech Focused PR & Digital Marketing Agency - Africa' at [...]
Best practices for B2B lead generation: A holistic approach by DUO
In today's complex B2B landscape, lead generation has become a nuanced art. For a company like DUO, expertise in concept, content, and implementation is not just a choice—it's a competitive advantage. This internal article emphasises [...]
New Job, New Knowledge: How Informative Training Set Me Up for Success!
Starting a new job can be overwhelming, but I was relieved to find that the training at DUO Marketing + Communications was like no other. It was extremely informative and helpful. The DUO team clearly [...]
The future of PR: 3 key trends
The future of public relations in the B2B space is likely to be shaped by a number of factors, including advances in technology, changes in user behaviour, and the evolving role of PR professionals in [...]
4 tips for creating a successful thought leadership strategy for your brand
The tech industry is one of the most dynamic and fast-paced industries in the world, with new innovations and developments emerging every day. As a tech company leader, it's crucial to stay ahead of the [...]
How PR can enhance your digital marketing strategy
When we started DUO Marketing and Communications back in 2004, we knew that specialising in the Tech industry was a risky strategy but that ultimately it would differentiate us and that it has!19 years later, [...]
AI can be a PR and marketing superpower instead of a weapon of mass destruction
ChatGPT has conjured up feelings of dread and excitement, depending who one speaks to, precisely because it has brought home just how far machine learning and artificial intelligence has come. Despite very real risks, AI [...]
7 key considerations to building your B2B tech brand across Africa
With many fast-growing economies and a large, aspirant and upwardly mobile youth population, it’s no wonder that global companies are increasingly turning their attention to Africa. The nuances and peculiarities of working across the continent [...]
Podcasts are set to become the primary communication media for businesses
The podcast format has been gaining followers over time, and today it is so widely known that it needs no introductions. Podcasts are booming and increasing their number of listeners due to the ongoing growth [...]
DUO joins global Public Relations and Communications Association, PRCA
DUO Marketing + Communications, , a specialist provider of public relations and digital marketing solutions to business-to-business (B2B) technology companies in Africa, has registered as a member of the Public Relations and Communications Association (PRCA). [...]
The rise of B2B influencers on LinkedIn
Although most of us know influencers from a consumer perspective, thanks to TikTok and Instagram for example, we are now seeing the rise of LinkedIn B2B influencers. More and more companies discover that experts in [...]
