Our company is growing fast, and we now need a Senior Digital Marketing Specialist who will assist with driving digital strategies for clients across the different business units (Enterprise, Consumer and Global Studio).
Role Overview:
We are seeking a highly motivated and experienced Senior Digital Marketing Specialist to join our fully remote team. The ideal candidate has deep experience in SEO, SEM, content marketing, social media advertising, email marketing, paid media and analytics. They must also be comfortable working across B2B and B2C tech clients, collaborating with internal teams, and staying ahead of industry trends.
Responsibilities:
Digital Strategy & Execution
- Develop and implement comprehensive digital marketing strategies tailored to technology clients.
- Align digital campaigns with clients’ business objectives to maximise brand visibility and lead generation.
- Optimise digital marketing efforts using performance data and industry best practices.
SEO & SEM
- Conduct in-depth SEO audits and implement on-page and off-page optimisation strategies.
- Develop keyword strategies that enhance organic visibility and improve search rankings.
- Manage Google Ads campaigns, ensuring optimal performance and cost-efficiency.
- Stay informed of developments and growing trends, i.e. voice search, AIOs, zero-click search, etc.
Content Marketing
- Work with the broader team to develop compelling blog posts, whitepapers, case studies, and thought leadership articles.
- Optimise content for SEO and user engagement.
- Support the development of multimedia content, including video, webinars, and infographics.
Social Media and Paid Advertising
- Plan, execute, and optimise paid media campaigns across LinkedIn, Facebook, Instagram, X (Twitter) and TikTok.
- Create audience-targeted campaigns that enhance engagement and drive conversions.
- Monitor and analyse social media performance metrics, adjusting strategies for better outcomes.
Email Marketing and Marketing Automation
- Develop and execute email marketing campaigns, ensuring high open and click-through rates.
- Set up and manage marketing automation workflows to nurture leads effectively.
- Conduct A/B testing to refine email subject lines, content and design, and CTAs.
Data Analytics and Reporting
- Track and analyse digital marketing performance using Google Analytics, Google Tag Manager and other relevant tools.
- Generate detailed reports and insights, providing recommendations for improvement.
- Implement conversion tracking and attribution modelling to assess ROI.
- Analyse user behaviour and optimise landing pages for better conversion rates.
- Conduct A/B testing and user experience (UX) enhancements to improve lead generation.
- Collaborate with designers and developers to improve website performance.
Client and Stakeholder Management
- Present digital marketing strategies and performance reports to clients and internal teams.
- Provide training and insights on digital marketing trends and best practices.
- Collaborate closely with PR, content, and creative teams to ensure seamless integration of digital marketing efforts.
Requirements:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- 8+ years of experience in digital marketing, preferably within an agency or company in the technology sector.
- Proven track record of managing successful SEO, SEM, and paid media campaigns.
- Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, and Search Console.
- Expertise in LinkedIn Ads, Facebook Ads, and programmatic advertising platforms.
- Experience with marketing automation tools such as HubSpot, Mailchimp.
- Strong knowledge of SEO best practices and tools (SEMrush, Ahrefs, Moz).
- Ability to work with WordPress and basic HTML/CSS knowledge (advantageous).
- Experience with Monday.com and other relevant technology platforms to drive collaboration and transparency.
- Excellent communication, interpersonal, and problem-solving skills.
- Ability to work independently and proactively in a remote team environment.
- Strong organisational and time management skills, with the ability to prioritise and manage multiple tasks.
Benefits:
- Fully remote work environment.
- Competitive salary and benefits package.
- Flexible work hours.
- Opportunities for professional growth and development.
- Collaborative and supportive team culture.
To Apply:
Please submit your CV and introductory video via the application form below. In your video, please highlight your experience with remote work and your level of experience with regards to our specific requirements.
DUO Marketing + Communications is an equal opportunity employer and values diversity. We encourage all qualified candidates to apply.
