Media training is essential for key leaders at organisations that are looking to grow. It equips them with the skills to confidently engage with journalists and effectively communicate their brand story. Most importantly, it provides a platform to interrogate ‘The why?’ behind their messaging and make participants more aware of the crucial need to highlight why their news matters.
Previously, media training had tended to focus on equipping spokespeople to interact with journalists from newspapers, magazines, online publications, TV and radio. However, with the explosion of digital channels there has been a marked shift, including the rise of the paywall, decision makers need to take a more holistic approach to getting their message across.
DUO’s media training programme goes beyond equipping spokespeople with the necessary know-how to hone messages and handle even the trickiest interviewer. It informs business-decision makers of the ongoing changes in the media landscape, what it means for their business going forward, and how they can best respond.
See what senior leaders from our long-standing client, Vox, had to say about our media training workshop in the clip below.
Our media training programme
Facilitated by a DUO team member and a journalist – who have extensive knowledge of working with and in the media – the primary objective of the workshop is to prepare your company spokespeople to face the media and help create a messaging blueprint that becomes a point of reference for future engagement with the press.
These training programmes are customised based on the objectives of the business, and can include topics such as:
- The media landscape
- How media has changed
- Engaging the media
- Crafting your messaging
- The risks of AI in PR
- Social media
- Dealing with crises
- Roleplay (putting theory into practice)
If you’d like to chat with a partner who can help change the mindset of key stakeholders, and equip them so that they are able to use the media to their advantage, contact us today.
